Cedric "The Entertainer" is encouraging people living with diabetes who have shooting, burning, pins and needles pain in their feet or hands to Step On Up™! Find Out Why

Assess Your Pain

Do you experience shooting, burning pain in your feet and hands?

Assess Your Pain


Importance of Taking Action

Ignoring diabetic nerve pain won’t make it go away. Learn why it’s important to talk to your doctor about your symptoms.


Talk to Your Doctor

Follow Cedric’s Lead:
Step On Up™. If you have diabetes and shooting, burning pain in your feet or hands, Step On Up™ and talk to your doctor about your pain.


Get the Step On UpTM Brochure

Download & print this brochure for some helpful information.

Get the Facts and Stats

Get the Facts & Stats on Diabetic Nerve Pain

Learn more about the impact diabetic nerve pain is having on US citizens and check out the results of the survey here. Download Now.

About Step On Up™

Step On Up™ is a program developed by Pfizer in collaboration with the American Diabetes Association to encourage people living with diabetes and experiencing shooting, burning or stabbing pain in their feet or hands to talk to their doctor about their pain. If you are experiencing this type of pain and have diabetes, it could be due to nerve damage. Nerve damage caused by diabetes can lead to pain, called diabetic nerve pain. This is a real condition that affects 1 in 5 people living with diabetes. Cedric "The Entertainer" became personally connected to this type of pain when his father, who is living with diabetes, began experiencing shooting and burning pain in his feet and hands. If you think you might have diabetic nerve pain, complete our Diabetic Nerve Pain Assessment and schedule time to discuss the answers with your doctor. Cedric "The Entertainer" is encouraging you to Step On Up™ and have a real conversation with your doctor about your diabetic nerve pain.


Cedric’s father, who is living with diabetes, has experienced shooting, burning nerve pain in his feet and hands. With a passion to help others, Cedric is letting everyone know that people living with diabetes can develop nerve damage, which can cause diabetic nerve pain. He is encouraging people with diabetes and this kind of pain to start a conversation with their doctors.

Cedric "The Entertainer" is a man who wears many hats. He is an award-winning comedian and actor, an entrepreneur, philanthropist, and family man. He’s best known for his crowd-pleasing performances in the hit films Barbershop, The Original Kings of Comedy and the top-ranking Madagascar animated films. Cedric's versatility and tremendous career successes spanning television, live performances and film have solidified his standing as one of the premier entertainers in the world.

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A Collaboration between the American Diabetes Association and Pfizer